Strategy, Marketing & Sales Expertise for Food & Beverage BRANDS
Strategic Marketing and Sales Expertise
You probably already have a view on "consultants", advisors and business coaches.
We might agree with you for most of it.
At Food and Beverage Brands however we think we are different. For a start we are fully qualified and experienced business managers and directors, and have direct experience of everything we will discuss with you. We have been in the markets that you are trying to finds ways to enter, grow and develop and successfully created strategies, brands, products and new initiatives that have been worth £100's millions over the years.
We have created effective, implementable strategies for brand owners, entrepreneurs and directors that have enabled them to achieve their goals and we have helped them deliver those strategies and tactics to maximise their return on investment and profitability.
We have significant hands on experience in every major sector of food and drink. We have worked in all segments of retail, all 11 major sectors of foodservice and have developed some of the most innovative and successful new e-commerce brands that have been launched in the UK. In short if there is a market opportunity we can help you find it, we can also you finesse your brand and customer value offering so that you have an even better chance of success!
E-Commerce/Direct to Consumer
We have helped take a number of business into direct to consumer and e-commerce territories. We are experienced practitioners in everything you need to succeed in E-commerce, - Shopify, PPC, Organic Social, SEO, Influencers, Bloggers, Apps etc.
In the last year alone we have helped brand owners develop and launch 4 brand new Shopify sites and platforms, enabling those business to achieve growth and sales way beyond their expectations.
In one case study, from a zero start, in only 6 months the brand is turning over £100,000 per month with returns on advertising spend of between 7.0 and 14.0 times investment.
Grocery Retail
Having built the UK's third largest grocery brand we know our way around the retail category and understand the challenges of connecting with and convincing buyers.
We have helped businesses secure major multiple grocery retail listing across all major retailers and in all areas of grocery, including chilled, ambient and frozen aisles.
We also know how to manage brands once that all important listing has been secured so that they meet the buyers category expectations and so that you can secure more listings and distribution on the back of success, rather than have an awkward discussion about why you were delisted from one of their competitors
Wholesale
There probably isn't a wholesaler we haven't dealt with at some time. And we know and understand the likelihood of you achieving you goals with national, regional and specialty wholesalers. We have helped businesses secure their first wholesaler listings and supported them in developing their trading relationships across a wide range of specialist and general wholesalers.
Foodservice
If you are speaking to someone about securing foodservice listings and they can't outline the 11 major foodservice sectors and how the routes to market differ for each, and how your offering and communication strategy needs to be tailored to the sector you are operating in, then you should probably walk away immediately.
We have worked across foodservice channels for over 30 years and helped business create effective foodservice strategies built upon targeting both end-users and regional and national wholesalers that have transformed their businesses.
So, there it is. If you want help, our advice is to talk to someone who has been there and delivered, not once but many times. Talk to someone who is qualified to talk about strategy, about marketing, and about retailers, wholesalers or foodservice customers, talk to someone who can demonstrate what they have done, not what they would like to do.
In short, if you are serious about moving your business forwards, talk to us.
Brands that we have delivered strategic growth and success for.